The company sets higher goals year after year, but the teams still struggle with the basics. Although no stone is left unturned and a lot of work is put in, the numbers fall short of expectations. What is the reason for this and how can companies improve their performance?
The right direction
Leaders and team members need to know and understand their goals to move in the right direction. We make goals clear.
How do teams get out of the benchmark valley?
At first glance, it is usually not clear how companies get out of a slump. This is because poor performance can have many causes, which are often interlinked:
- Employees are overworked or underworked.
- The goals are not clearly stated and the team does not understand what is required of them.
- Employees identify too little with the company and do only as much as necessary.
- The dysfunctional relationship with superiors or teammates affects performance.
Because poor performance can have these and many other causes, there are no catch-all solutions. What helps is an unbiased look at the problems.
How can companies improve their performance?
The four most effective performance levers
There are numerous factors that influence performance. These four factors are the most important performance levers:
Set comprehensible goals
Managers must break down overarching corporate goals into subgoals that relate directly to day-to-day work. Team leaders should also present the goals visually so that employees can immediately recognize: “This is where I stand, this is where I need to be.”
Promote individual skills
A team is the sum of individuals with all their strengths and weaknesses. Not everyone can do everything equally well. Perhaps someone works more slowly, but achieves above-average customer satisfaction scores. Or an employee may not shine in sales, but motivates the team and drives others to better results. Every team member can be a top performer if they are assigned to the right task.
Sharing information regularly builds strong networks: “What’s new at in your team?” “What’s going on in our team?” “How can we help you?” The more operational teams are connected, the more effectively they can learn from each other, support each other, and benefit from the internal outside perspective.
Promote exchange between departments
Companies achieve their goals best when all departments pull together. The operational teams, staff units, management and also representatives of the headquarters department should regularly – at least weekly! – talk to each other about how they can achieve their goals and support each other in doing so. This regularity makes it possible to achieve overarching goals.
How this company was able to achieve its goals
At the six sites of this telecommunications group with a total of 1,500 employees, the figures fluctuate extremely. Productivity is inadequate, customers are dissatisfied and sales expectations are not being met. Meanwhile, managers and employees believe that they will never be able to achieve the goals that have been set for them no matter what.